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Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education?

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Bibliographic Details
Main Author: Siti Aishah, Chu Abdullah
Format: Magazine and Newsletter
Language:English
Published: National Higher Education Research Institute (IPPTN) 2016
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/42206/1/BHER_January%202016-4.pdf
http://ir.unimas.my/id/eprint/42206/
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id my.unimas.ir.42206
record_format eprints
spelling my.unimas.ir.422062023-10-11T02:19:26Z http://ir.unimas.my/id/eprint/42206/ Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education? Siti Aishah, Chu Abdullah H Social Sciences (General) National Higher Education Research Institute (IPPTN) 2016-01 Magazine and Newsletter NonPeerReviewed text en http://ir.unimas.my/id/eprint/42206/1/BHER_January%202016-4.pdf Siti Aishah, Chu Abdullah (2016) Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education? [Magazine and Newsletter] (Submitted)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Siti Aishah, Chu Abdullah
Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education?
format Magazine and Newsletter
author Siti Aishah, Chu Abdullah
author_facet Siti Aishah, Chu Abdullah
author_sort Siti Aishah, Chu Abdullah
title Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education?
title_short Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education?
title_full Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education?
title_fullStr Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education?
title_full_unstemmed Integrated marketing communication: Where does it stand in the Malaysian institutions of higher education?
title_sort integrated marketing communication: where does it stand in the malaysian institutions of higher education?
publisher National Higher Education Research Institute (IPPTN)
publishDate 2016
url http://ir.unimas.my/id/eprint/42206/1/BHER_January%202016-4.pdf
http://ir.unimas.my/id/eprint/42206/
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score 13.211869

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