Principles of Integrated Marketing Communications : A Malaysia Casebook
This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrat...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Penerbit Universiti Sains Malaysia
2022
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/41965/1/Principle%20of%20Integrated%20Marketing%20Communication%208pgs.pdf http://ir.unimas.my/id/eprint/41965/ https://penerbit.usm.my/index.php/buku/455-principles-of-integrated-marketing-communications-a-malaysia-casebook |
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