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Principles of Integrated Marketing Communications : A Malaysia Casebook

This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrat...

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Main Authors: Hasrina, Mustafa, Siti Aishah Chu, Abdullah, Shuhaida, Md Noor
Other Authors: Jannatun Hidayah, Umar
Format: Book
Language:English
Published: Penerbit Universiti Sains Malaysia 2022
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/41965/1/Principle%20of%20Integrated%20Marketing%20Communication%208pgs.pdf
http://ir.unimas.my/id/eprint/41965/
https://penerbit.usm.my/index.php/buku/455-principles-of-integrated-marketing-communications-a-malaysia-casebook
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spelling my.unimas.ir.419652024-03-28T02:28:23Z http://ir.unimas.my/id/eprint/41965/ Principles of Integrated Marketing Communications : A Malaysia Casebook Hasrina, Mustafa Siti Aishah Chu, Abdullah Shuhaida, Md Noor H Social Sciences (General) This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communication: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience. Penerbit Universiti Sains Malaysia Jannatun Hidayah, Umar 2022-01 Book PeerReviewed text en http://ir.unimas.my/id/eprint/41965/1/Principle%20of%20Integrated%20Marketing%20Communication%208pgs.pdf Hasrina, Mustafa and Siti Aishah Chu, Abdullah and Shuhaida, Md Noor (2022) Principles of Integrated Marketing Communications : A Malaysia Casebook. Penerbit Universiti Sains Malaysia, Pulau Pinang. ISBN 978-967-461-531-4 https://penerbit.usm.my/index.php/buku/455-principles-of-integrated-marketing-communications-a-malaysia-casebook
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Hasrina, Mustafa
Siti Aishah Chu, Abdullah
Shuhaida, Md Noor
Principles of Integrated Marketing Communications : A Malaysia Casebook
description This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communication: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.
author2 Jannatun Hidayah, Umar
author_facet Jannatun Hidayah, Umar
Hasrina, Mustafa
Siti Aishah Chu, Abdullah
Shuhaida, Md Noor
format Book
author Hasrina, Mustafa
Siti Aishah Chu, Abdullah
Shuhaida, Md Noor
author_sort Hasrina, Mustafa
title Principles of Integrated Marketing Communications : A Malaysia Casebook
title_short Principles of Integrated Marketing Communications : A Malaysia Casebook
title_full Principles of Integrated Marketing Communications : A Malaysia Casebook
title_fullStr Principles of Integrated Marketing Communications : A Malaysia Casebook
title_full_unstemmed Principles of Integrated Marketing Communications : A Malaysia Casebook
title_sort principles of integrated marketing communications : a malaysia casebook
publisher Penerbit Universiti Sains Malaysia
publishDate 2022
url http://ir.unimas.my/id/eprint/41965/1/Principle%20of%20Integrated%20Marketing%20Communication%208pgs.pdf
http://ir.unimas.my/id/eprint/41965/
https://penerbit.usm.my/index.php/buku/455-principles-of-integrated-marketing-communications-a-malaysia-casebook
_version_ 1795018701213270016
score 13.211869

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