Nudge Theory and Social Innovation : An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia

The study presents an analysis of how the Nudge Theory was mobilized in Malaysia during the Covid-19 outbreak. It was observed that during the mandatory lockdown, citizens explored various social innovation solutions to cope with the fear, anxiety and loss of income during the pandemic. The governme...

Full description

Saved in:
Bibliographic Details
Main Authors: Minoi, Jacey Lynn, Fitri Suraya, Mohamad, Sylvester, Arnab, Lau, Evan Poh Hock
Format: Proceeding
Language:English
Published: 2020
Subjects:
Online Access:http://ir.unimas.my/id/eprint/34523/1/Nudge%20theory.pdf
http://ir.unimas.my/id/eprint/34523/
https://ieeexplore.ieee.org/document/9357050
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first