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Nudge Theory and Social Innovation : An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia

The study presents an analysis of how the Nudge Theory was mobilized in Malaysia during the Covid-19 outbreak. It was observed that during the mandatory lockdown, citizens explored various social innovation solutions to cope with the fear, anxiety and loss of income during the pandemic. The governme...

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Main Authors:	Minoi, Jacey Lynn, Fitri Suraya, Mohamad, Sylvester, Arnab, Lau, Evan Poh Hock
Format:	Proceeding
Language:	English
Published:	2020
Subjects:	H Social Sciences (General) HT Communities. Classes. Races L Education (General)
Online Access:	http://ir.unimas.my/id/eprint/34523/1/Nudge%20theory.pdf http://ir.unimas.my/id/eprint/34523/ https://ieeexplore.ieee.org/document/9357050
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id	my.unimas.ir.34523
record_format	eprints
spelling	my.unimas.ir.345232022-04-27T00:50:05Z http://ir.unimas.my/id/eprint/34523/ Nudge Theory and Social Innovation : An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia Minoi, Jacey Lynn Fitri Suraya, Mohamad Sylvester, Arnab Lau, Evan Poh Hock H Social Sciences (General) HT Communities. Classes. Races L Education (General) The study presents an analysis of how the Nudge Theory was mobilized in Malaysia during the Covid-19 outbreak. It was observed that during the mandatory lockdown, citizens explored various social innovation solutions to cope with the fear, anxiety and loss of income during the pandemic. The government deployed strategies which exemplified elements of the Nudge Theory to drive nationalism and citizenship. The study assembles data from public reports, media releases and social media postings which document social innovation initiatives throughout the pandemic period. Analysis has revealed how the Nudge Theory were put into play, affecting social behaviours and empathy, which led to various social innovation initiatives. 2020-12-01 Proceeding PeerReviewed text en http://ir.unimas.my/id/eprint/34523/1/Nudge%20theory.pdf Minoi, Jacey Lynn and Fitri Suraya, Mohamad and Sylvester, Arnab and Lau, Evan Poh Hock (2020) Nudge Theory and Social Innovation : An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia. In: 2020 IEEE 8th R10 Humanitarian Technology Conference (R10-HTC), 1-3 Dec 2020, Kuching. https://ieeexplore.ieee.org/document/9357050
institution	Universiti Malaysia Sarawak
building	Centre for Academic Information Services (CAIS)
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaysia Sarawak
content_source	UNIMAS Institutional Repository
url_provider	http://ir.unimas.my/
language	English
topic	H Social Sciences (General) HT Communities. Classes. Races L Education (General)
spellingShingle	H Social Sciences (General) HT Communities. Classes. Races L Education (General) Minoi, Jacey Lynn Fitri Suraya, Mohamad Sylvester, Arnab Lau, Evan Poh Hock Nudge Theory and Social Innovation : An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia
description	The study presents an analysis of how the Nudge Theory was mobilized in Malaysia during the Covid-19 outbreak. It was observed that during the mandatory lockdown, citizens explored various social innovation solutions to cope with the fear, anxiety and loss of income during the pandemic. The government deployed strategies which exemplified elements of the Nudge Theory to drive nationalism and citizenship. The study assembles data from public reports, media releases and social media postings which document social innovation initiatives throughout the pandemic period. Analysis has revealed how the Nudge Theory were put into play, affecting social behaviours and empathy, which led to various social innovation initiatives.
format	Proceeding
author	Minoi, Jacey Lynn Fitri Suraya, Mohamad Sylvester, Arnab Lau, Evan Poh Hock
author_facet	Minoi, Jacey Lynn Fitri Suraya, Mohamad Sylvester, Arnab Lau, Evan Poh Hock
author_sort	Minoi, Jacey Lynn
title	Nudge Theory and Social Innovation : An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia
title_short	Nudge Theory and Social Innovation : An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia
title_full	Nudge Theory and Social Innovation : An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia
title_fullStr	Nudge Theory and Social Innovation : An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia
title_full_unstemmed	Nudge Theory and Social Innovation : An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia
title_sort	nudge theory and social innovation : an analysis of citizen and government initiatives during covid-19 outbreak in malaysia
publishDate	2020
url	http://ir.unimas.my/id/eprint/34523/1/Nudge%20theory.pdf http://ir.unimas.my/id/eprint/34523/ https://ieeexplore.ieee.org/document/9357050
_version_	1732948960707870720
score	13.211869

Nudge Theory and Social Innovation : An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia

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