Nudge Theory and Social Innovation : An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia
The study presents an analysis of how the Nudge Theory was mobilized in Malaysia during the Covid-19 outbreak. It was observed that during the mandatory lockdown, citizens explored various social innovation solutions to cope with the fear, anxiety and loss of income during the pandemic. The governme...
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Main Authors: | , , , |
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Format: | Proceeding |
Language: | English |
Published: |
2020
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/34523/1/Nudge%20theory.pdf http://ir.unimas.my/id/eprint/34523/ https://ieeexplore.ieee.org/document/9357050 |
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