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The effect of personality on job performance among salesperson

This study aims to identify the effect of Big Five Personality (Openness to Experience, Conscientiousness, Extroversion, Agreeableness, Neuroticism) on job performance among salespersons. Quantitative research methodology is used in this research and data were collected using questionnaires as the i...

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Main Author: Nor Farhana, Yusoff
Format: E-LPTA
Language:English
Published: Universiti Malaysia Sarawak (UNIMAS) 2019
Subjects:
H Social Sciences (General)
Online Access:http://ir.unimas.my/id/eprint/30536/1/The%20effect%20of%20personality%20on%20job%20performance%20among%20salesperson%20%28fulltext%29.pdf
http://ir.unimas.my/id/eprint/30536/
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spelling my.unimas.ir.305362020-07-20T06:09:29Z http://ir.unimas.my/id/eprint/30536/ The effect of personality on job performance among salesperson Nor Farhana, Yusoff H Social Sciences (General) This study aims to identify the effect of Big Five Personality (Openness to Experience, Conscientiousness, Extroversion, Agreeableness, Neuroticism) on job performance among salespersons. Quantitative research methodology is used in this research and data were collected using questionnaires as the instrument. Actual data were collected from 59 salespersons in telco store Perak. The data were analysed using descriptive and inferential studies. Spearman's rho correlation is used to measure the relationship between Big Five personality and job performance. The finding has shown that there are significant relationship between Openness to Experience, Conscientiousness, Extroversion, Agreeableness, Neuroticism and job performance. It showed that agreeableness has the most dominant factor that contribute to the Big Five Personality on job performance. As such researcher recommend including of more types of locations to reduce the biasness of the results and also increase the reliability and accuracy of the data. Universiti Malaysia Sarawak (UNIMAS) 2019 E-LPTA NonPeerReviewed text en http://ir.unimas.my/id/eprint/30536/1/The%20effect%20of%20personality%20on%20job%20performance%20among%20salesperson%20%28fulltext%29.pdf Nor Farhana, Yusoff (2019) The effect of personality on job performance among salesperson. [E-LPTA] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Nor Farhana, Yusoff
The effect of personality on job performance among salesperson
description This study aims to identify the effect of Big Five Personality (Openness to Experience, Conscientiousness, Extroversion, Agreeableness, Neuroticism) on job performance among salespersons. Quantitative research methodology is used in this research and data were collected using questionnaires as the instrument. Actual data were collected from 59 salespersons in telco store Perak. The data were analysed using descriptive and inferential studies. Spearman's rho correlation is used to measure the relationship between Big Five personality and job performance. The finding has shown that there are significant relationship between Openness to Experience, Conscientiousness, Extroversion, Agreeableness, Neuroticism and job performance. It showed that agreeableness has the most dominant factor that contribute to the Big Five Personality on job performance. As such researcher recommend including of more types of locations to reduce the biasness of the results and also increase the reliability and accuracy of the data.
format E-LPTA
author Nor Farhana, Yusoff
author_facet Nor Farhana, Yusoff
author_sort Nor Farhana, Yusoff
title The effect of personality on job performance among salesperson
title_short The effect of personality on job performance among salesperson
title_full The effect of personality on job performance among salesperson
title_fullStr The effect of personality on job performance among salesperson
title_full_unstemmed The effect of personality on job performance among salesperson
title_sort effect of personality on job performance among salesperson
publisher Universiti Malaysia Sarawak (UNIMAS)
publishDate 2019
url http://ir.unimas.my/id/eprint/30536/1/The%20effect%20of%20personality%20on%20job%20performance%20among%20salesperson%20%28fulltext%29.pdf
http://ir.unimas.my/id/eprint/30536/
_version_ 1674069925945147392
score 13.211869

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