Central and peripheral routes in multimedia applications : case study in promoting cognitive science program
This research aim to identify which routes of persuasions works best in multimedia presentation for the Faculty of Cognitive Science and Human Development, University Malaysia Sarawak. Specifically, this research intends to develop multimedia presentations that are able to attract and persuade the...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2004
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/22897/1/Nelson%20A..pdf http://ir.unimas.my/id/eprint/22897/4/Nelson%20A.%20-%20full.pdf http://ir.unimas.my/id/eprint/22897/ |
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