Central and peripheral routes in multimedia applications : case study in promoting cognitive science program
This research aim to identify which routes of persuasions works best in multimedia presentation for the Faculty of Cognitive Science and Human Development, University Malaysia Sarawak. Specifically, this research intends to develop multimedia presentations that are able to attract and persuade the...
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2004
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/22897/1/Nelson%20A..pdf http://ir.unimas.my/id/eprint/22897/4/Nelson%20A.%20-%20full.pdf http://ir.unimas.my/id/eprint/22897/ |
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| Summary: | This research aim to identify which routes of persuasions works best in multimedia presentation for the Faculty of Cognitive Science and Human Development, University
Malaysia Sarawak. Specifically, this research intends to develop multimedia presentations that are able to attract and persuade the audience to think critically on the message that is being conveyed. Two multimedia presentations have been developed based on the central and peripheral route and comparison of the multimedia presentation is done by using survey forms completed by 50 respondents from SMK Datuk Peter Monjutin. Consequently, data from the survey form is analyzed using Statistical Package for Social Science (SPSS) to test the
research hypotheses. In conclusion, majority of the respondents prefer central route implementation in the multimedia presentation. |
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