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Central and peripheral routes in multimedia applications : case study in promoting cognitive science program

This research aim to identify which routes of persuasions works best in multimedia presentation for the Faculty of Cognitive Science and Human Development, University Malaysia Sarawak. Specifically, this research intends to develop multimedia presentations that are able to attract and persuade the...

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Bibliographic Details
Main Author: Nelson, A. Sitabal.
Format: Final Year Project Report
Language:English
English
Published: Universiti Malaysia Sarawak (UNIMAS) 2004
Subjects:
H Social Sciences (General)
Q Science (General)
T Technology (General)
Online Access:http://ir.unimas.my/id/eprint/22897/1/Nelson%20A..pdf
http://ir.unimas.my/id/eprint/22897/4/Nelson%20A.%20-%20full.pdf
http://ir.unimas.my/id/eprint/22897/
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spelling my.unimas.ir.228972024-01-23T08:14:01Z http://ir.unimas.my/id/eprint/22897/ Central and peripheral routes in multimedia applications : case study in promoting cognitive science program Nelson, A. Sitabal. H Social Sciences (General) Q Science (General) T Technology (General) This research aim to identify which routes of persuasions works best in multimedia presentation for the Faculty of Cognitive Science and Human Development, University Malaysia Sarawak. Specifically, this research intends to develop multimedia presentations that are able to attract and persuade the audience to think critically on the message that is being conveyed. Two multimedia presentations have been developed based on the central and peripheral route and comparison of the multimedia presentation is done by using survey forms completed by 50 respondents from SMK Datuk Peter Monjutin. Consequently, data from the survey form is analyzed using Statistical Package for Social Science (SPSS) to test the research hypotheses. In conclusion, majority of the respondents prefer central route implementation in the multimedia presentation. Universiti Malaysia Sarawak (UNIMAS) 2004 Final Year Project Report NonPeerReviewed text en http://ir.unimas.my/id/eprint/22897/1/Nelson%20A..pdf text en http://ir.unimas.my/id/eprint/22897/4/Nelson%20A.%20-%20full.pdf Nelson, A. Sitabal. (2004) Central and peripheral routes in multimedia applications : case study in promoting cognitive science program. [Final Year Project Report] (Unpublished)
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
English
topic H Social Sciences (General)
Q Science (General)
T Technology (General)
spellingShingle H Social Sciences (General)
Q Science (General)
T Technology (General)
Nelson, A. Sitabal.
Central and peripheral routes in multimedia applications : case study in promoting cognitive science program
description This research aim to identify which routes of persuasions works best in multimedia presentation for the Faculty of Cognitive Science and Human Development, University Malaysia Sarawak. Specifically, this research intends to develop multimedia presentations that are able to attract and persuade the audience to think critically on the message that is being conveyed. Two multimedia presentations have been developed based on the central and peripheral route and comparison of the multimedia presentation is done by using survey forms completed by 50 respondents from SMK Datuk Peter Monjutin. Consequently, data from the survey form is analyzed using Statistical Package for Social Science (SPSS) to test the research hypotheses. In conclusion, majority of the respondents prefer central route implementation in the multimedia presentation.
format Final Year Project Report
author Nelson, A. Sitabal.
author_facet Nelson, A. Sitabal.
author_sort Nelson, A. Sitabal.
title Central and peripheral routes in multimedia applications : case study in promoting cognitive science program
title_short Central and peripheral routes in multimedia applications : case study in promoting cognitive science program
title_full Central and peripheral routes in multimedia applications : case study in promoting cognitive science program
title_fullStr Central and peripheral routes in multimedia applications : case study in promoting cognitive science program
title_full_unstemmed Central and peripheral routes in multimedia applications : case study in promoting cognitive science program
title_sort central and peripheral routes in multimedia applications : case study in promoting cognitive science program
publisher Universiti Malaysia Sarawak (UNIMAS)
publishDate 2004
url http://ir.unimas.my/id/eprint/22897/1/Nelson%20A..pdf
http://ir.unimas.my/id/eprint/22897/4/Nelson%20A.%20-%20full.pdf
http://ir.unimas.my/id/eprint/22897/
_version_ 1789430298826506240
score 13.211869

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