Creative strategy in advertising of undergarment in Malaysia

This study focused on creative advertising campaigns for undergarment in the context of Malaysia. The research will be emphasis on the visual communication through the integration of ideas and technology. The validation will be a final phase on measuring the effectiveness of the campaign.

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Bibliographic Details
Main Author: Que, See
Format: Final Year Project Report
Language:English
English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2013
Subjects:
Online Access:http://ir.unimas.my/id/eprint/16772/1/Creative%20strategy%20in%20advertising%20of%20undergarment%20in%20Malaysia%20%2824%20pages%29.pdf
http://ir.unimas.my/id/eprint/16772/7/Que%20See.pdf
http://ir.unimas.my/id/eprint/16772/
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