Shariah observation: advertising practices of Bank Muamalat in Malaysia
The purpose of this paper is to assess the existing advertising practices in Malaysia and their compliance with the Shariah (Islamic Law). The study is using descriptive method- observations, the promotional tools and practices- used by the prominent conventional banks were compared to those used b...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Group Publishing Limited
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/73990/1/2010-Article%20in%20Islamic%20Marketing%20Journal-Ahsanul-%20Khaliq%20et.al.pdf http://irep.iium.edu.my/73990/7/73990%20Shariah%20observation%20SCOPUS.pdf http://irep.iium.edu.my/73990/ https://www.emerald.com/insight/content/doi/10.1108/17590831011026240/full/html |
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http://irep.iium.edu.my/73990/1/2010-Article%20in%20Islamic%20Marketing%20Journal-Ahsanul-%20Khaliq%20et.al.pdfhttp://irep.iium.edu.my/73990/7/73990%20Shariah%20observation%20SCOPUS.pdf
http://irep.iium.edu.my/73990/
https://www.emerald.com/insight/content/doi/10.1108/17590831011026240/full/html