Creative strategy in advertising of undergarment in Malaysia
This study focused on creative advertising campaigns for undergarment in the context of Malaysia. The research will be emphasis on the visual communication through the integration of ideas and technology. The validation will be a final phase on measuring the effectiveness of the campaign.
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| Main Author: | |
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| Format: | Final Year Project Report |
| Language: | English English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2013
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| Online Access: | http://ir.unimas.my/id/eprint/16772/1/Creative%20strategy%20in%20advertising%20of%20undergarment%20in%20Malaysia%20%2824%20pages%29.pdf http://ir.unimas.my/id/eprint/16772/7/Que%20See.pdf http://ir.unimas.my/id/eprint/16772/ |
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| Summary: | This study focused on creative advertising campaigns for undergarment in the context of Malaysia. The research will be emphasis on the visual communication through the integration of ideas and technology. The validation will be a final phase on measuring the effectiveness of the campaign. |
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