The influence of religion on retail patronage behaviour in Malaysia
Although culture and subcultural norms have been subjected to increased scrutiny in recent years as explanatory constructs for various dimensions of consumer behaviours, religion as a subsystem of culture has received only slight attention in the marketing literature. The purpose of this study was...
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| Format: | Thesis |
| Language: | English |
| Published: |
University of Stirling
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/123456789/837 |
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