The influence of religion on retail patronage behaviour in Malaysia
Although culture and subcultural norms have been subjected to increased scrutiny in recent years as explanatory constructs for various dimensions of consumer behaviours, religion as a subsystem of culture has received only slight attention in the marketing literature. The purpose of this study was...
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| Language: | English |
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University of Stirling
2011
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| Online Access: | http://hdl.handle.net/123456789/837 |
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my.umt.ir-8372016-03-11T20:01:43Z The influence of religion on retail patronage behaviour in Malaysia Safiek Mokhlis HF 5429 .S2 2006 Safiek Mokhlis The influence of religion on retail patronage behaviour in Malaysia Retail trade -- Research Religion -- Economic aspects Although culture and subcultural norms have been subjected to increased scrutiny in recent years as explanatory constructs for various dimensions of consumer behaviours, religion as a subsystem of culture has received only slight attention in the marketing literature. The purpose of this study was to examine the religious influences on some selected aspects of consumer behaviour. Utilising consumer behaviour model of retail patronage as a framework, religious influences on the following aspects of consumer behaviour were examined: lifestyle, use of information source, shopping orientation, store attribute importance and store patronage. Consistent with previous research, religion was viewed from two different perspectives namely religious affiliation and religiosity. Religious affiliation is the adherence of individuals to a particular religious group while religiosity, or religious commitment, is the degree in which beliefs in specific religious values and ideals are espoused and practiced by an individual. 2011-08-10T04:14:08Z 2011-08-10T04:14:08Z 2006 Thesis http://hdl.handle.net/123456789/837 en ;HF 5429 .S2 2006 application/pdf application/pdf University of Stirling |
| institution |
Universiti Malaysia Terengganu |
| building |
Perpustakaan Sultanah Nur Zahirah |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Malaysia Terengganu |
| content_source |
UMT-IR |
| url_provider |
http://umt-ir.umt.edu.my:8080/ |
| language |
English |
| topic |
HF 5429 .S2 2006 Safiek Mokhlis The influence of religion on retail patronage behaviour in Malaysia Retail trade -- Research Religion -- Economic aspects |
| spellingShingle |
HF 5429 .S2 2006 Safiek Mokhlis The influence of religion on retail patronage behaviour in Malaysia Retail trade -- Research Religion -- Economic aspects Safiek Mokhlis The influence of religion on retail patronage behaviour in Malaysia |
| description |
Although culture and subcultural norms have been subjected to increased scrutiny in
recent years as explanatory constructs for various dimensions of consumer behaviours,
religion as a subsystem of culture has received only slight attention in the marketing literature. The purpose of this study was to examine the religious influences on some selected aspects of consumer behaviour. Utilising consumer behaviour model of retail patronage as a framework, religious influences on the following aspects of consumer behaviour were examined: lifestyle, use of information source, shopping orientation, store attribute importance and store patronage. Consistent with previous research,
religion was viewed from two different perspectives namely religious affiliation and
religiosity. Religious affiliation is the adherence of individuals to a particular religious group while religiosity, or religious commitment, is the degree in which beliefs in specific religious values and ideals are espoused and practiced by an individual. |
| format |
Thesis |
| author |
Safiek Mokhlis |
| author_facet |
Safiek Mokhlis |
| author_sort |
Safiek Mokhlis |
| title |
The influence of religion on retail patronage behaviour in Malaysia |
| title_short |
The influence of religion on retail patronage behaviour in Malaysia |
| title_full |
The influence of religion on retail patronage behaviour in Malaysia |
| title_fullStr |
The influence of religion on retail patronage behaviour in Malaysia |
| title_full_unstemmed |
The influence of religion on retail patronage behaviour in Malaysia |
| title_sort |
influence of religion on retail patronage behaviour in malaysia |
| publisher |
University of Stirling |
| publishDate |
2011 |
| url |
http://hdl.handle.net/123456789/837 |
| _version_ |
1738395658530848768 |
| score |
13.211869 |