Determinants of cross-border E-Commerce usage based on TOE framework of SMEs in Hebei Province
A comprehensive model has been developed to evaluate the usage and outcomes of cross-border e-commerce (CBEC) at firm level. The model is built on the TOE framework, and we have focused on the post-adoption phase, which involves the actual usage of e-commerce and its potential to generate value, rat...
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Main Authors: | Zhang Jingjing, Sidah Idris |
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Format: | Article |
Language: | English |
Published: |
Malaysian Journal of Social Sciences and Humanities (MJSSH)
2024
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Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/42949/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/42949/ https://doi.org/10.47405/mjssh.v9i3.2692 |
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