Product development strategies of traditional handicrafts of sanjiang dong ethnic group: a study based on consumer preferences
This study aims to examine consumer preferences for the traditional handicrafts of the Dong ethnic group in Sanjiang and to provide a theoretical basis for future product development. The research provides an extensive analysis of customer demographics, market demand, and suggestions for improving e...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Malaysia Sabah
2024
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/42600/1/FULL%20TEXT.pdf https://eprints.ums.edu.my/id/eprint/42600/ https://doi.org/10.51200/ga.v14iEdisi%20Khas.5803 |
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