An exploration of social networking sites (SNS) adoption in Malaysia using technology acceptance model (TAM), theory of planned behavior (TPB) and intrinsic motivation

The objective of the paper is to explore the factors that encourage students to adopt social network sites (SNS) in Malaysia and to use the study’s findings to develop guidelines for SNS providers on how to maximize the rate of adoption. A conceptual model of Technology Acceptance Model (TAM), Theor...

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書誌詳細
主要な著者:	Goh Say Leng, Suddin Lada, Mohd Zulkifli Muhammad, Ag Asri Hj Ag Ibrahim, Tamrin Amboala
フォーマット:	論文
言語:	English English
出版事項:	Array Development 2011
主題:	DS Asia T Technology (General)
オンライン･アクセス:	https://eprints.ums.edu.my/id/eprint/30089/1/An%20exploration%20of%20social%20networking%20sites%20%28SNS%29%20adoption%20in%20Malaysia%20using%20technology%20acceptance%20model%20%28TAM%29-Abstract.pdf https://eprints.ums.edu.my/id/eprint/30089/2/An%20exploration%20of%20social%20networking%20sites%20%28SNS%29%20adoption%20in%20Malaysia%20using%20Technology%20Acceptance%20Model%20%28TAM%29.pdf https://eprints.ums.edu.my/id/eprint/30089/ http://ilkogretim-online.org/fulltext/218-1613383790.pdf?1615515149 , x
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