Integrative model of TAM and TPB in online purchase intention.
Consumers use the Internet to reap lots of benefits. Despite the plentiful advantages offered by online retailers, there are also disadvantages; it leaves either positive or negative impression for consumers to contemplate future online purchases. Therefore, this study is carried out to examine Mala...
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| Main Author: | |
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| Format: | UMK Etheses |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://discol.umk.edu.my/id/eprint/10255/7/20%20%28MASTERS%29%20NUR%20BAHIAH%20BINTI%20GHANI.pdf http://discol.umk.edu.my/id/eprint/10255/ |
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