An exploration of social networking sites (SNS) adoption in Malaysia using technology acceptance model (TAM), theory of planned behavior (TPB) and intrinsic motivation

The objective of the paper is to explore the factors that encourage students to adopt social network sites (SNS) in Malaysia and to use the study’s findings to develop guidelines for SNS providers on how to maximize the rate of adoption. A conceptual model of Technology Acceptance Model (TAM), Theor...

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书目详细资料
Main Authors:	Goh Say Leng, Suddin Lada, Mohd Zulkifli Muhammad, Ag Asri Hj Ag Ibrahim, Tamrin Amboala
格式:	Article
语言:	English English
出版:	Array Development 2011
主题:	DS Asia T Technology (General)
在线阅读:	https://eprints.ums.edu.my/id/eprint/30089/1/An%20exploration%20of%20social%20networking%20sites%20%28SNS%29%20adoption%20in%20Malaysia%20using%20technology%20acceptance%20model%20%28TAM%29-Abstract.pdf https://eprints.ums.edu.my/id/eprint/30089/2/An%20exploration%20of%20social%20networking%20sites%20%28SNS%29%20adoption%20in%20Malaysia%20using%20Technology%20Acceptance%20Model%20%28TAM%29.pdf https://eprints.ums.edu.my/id/eprint/30089/ http://ilkogretim-online.org/fulltext/218-1613383790.pdf?1615515149 , x
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