Cover Image

An exploration of social networking sites (SNS) adoption in Malaysia using technology acceptance model (TAM), theory of planned behavior (TPB) and intrinsic motivation

The objective of the paper is to explore the factors that encourage students to adopt social network sites (SNS) in Malaysia and to use the study’s findings to develop guidelines for SNS providers on how to maximize the rate of adoption. A conceptual model of Technology Acceptance Model (TAM), Theor...

Full description

Saved in:
Bibliographic Details
Main Authors: Goh Say Leng, Suddin Lada, Mohd Zulkifli Muhammad, Ag Asri Hj Ag Ibrahim, Tamrin Amboala
Format: Article
Language:English
English
Published: Array Development 2011
Subjects:
DS Asia
T Technology (General)
Online Access:https://eprints.ums.edu.my/id/eprint/30089/1/An%20exploration%20of%20social%20networking%20sites%20%28SNS%29%20adoption%20in%20Malaysia%20using%20technology%20acceptance%20model%20%28TAM%29-Abstract.pdf
https://eprints.ums.edu.my/id/eprint/30089/2/An%20exploration%20of%20social%20networking%20sites%20%28SNS%29%20adoption%20in%20Malaysia%20using%20Technology%20Acceptance%20Model%20%28TAM%29.pdf
https://eprints.ums.edu.my/id/eprint/30089/
http://ilkogretim-online.org/fulltext/218-1613383790.pdf?1615515149 , x
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://eprints.ums.edu.my/id/eprint/30089/1/An%20exploration%20of%20social%20networking%20sites%20%28SNS%29%20adoption%20in%20Malaysia%20using%20technology%20acceptance%20model%20%28TAM%29-Abstract.pdf
https://eprints.ums.edu.my/id/eprint/30089/2/An%20exploration%20of%20social%20networking%20sites%20%28SNS%29%20adoption%20in%20Malaysia%20using%20Technology%20Acceptance%20Model%20%28TAM%29.pdf
https://eprints.ums.edu.my/id/eprint/30089/
http://ilkogretim-online.org/fulltext/218-1613383790.pdf?1615515149 , x

Similar Items