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Success factors of cosmetic entrepreneurs in Malaysia : A case study

This paper use qualitative case study to analyse and examine the success factors of cosmetics entrepreneur in Malaysia. A case study to explore in depth three entrepreneurs that has been success in the industry. The success is based on four criteria which are brand recognition, survival years, growt...

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Main Author: Nahashimi Yaacob
Format: MBA/DBA Final Project Report
Published: 2015
Online Access:http://discol.umk.edu.my/id/eprint/99/
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spelling my.umk.eprints.992022-08-04T03:59:10Z http://discol.umk.edu.my/id/eprint/99/ Success factors of cosmetic entrepreneurs in Malaysia : A case study Nahashimi Yaacob This paper use qualitative case study to analyse and examine the success factors of cosmetics entrepreneur in Malaysia. A case study to explore in depth three entrepreneurs that has been success in the industry. The success is based on four criteria which are brand recognition, survival years, growth in sales turnover and profit margin and popularity on social media. 2015 MBA/DBA Final Project Report NonPeerReviewed Nahashimi Yaacob (2015) Success factors of cosmetic entrepreneurs in Malaysia : A case study. Masters thesis, Universiti Malaysia Kelantan.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description This paper use qualitative case study to analyse and examine the success factors of cosmetics entrepreneur in Malaysia. A case study to explore in depth three entrepreneurs that has been success in the industry. The success is based on four criteria which are brand recognition, survival years, growth in sales turnover and profit margin and popularity on social media.
format MBA/DBA Final Project Report
author Nahashimi Yaacob
spellingShingle Nahashimi Yaacob
Success factors of cosmetic entrepreneurs in Malaysia : A case study
author_facet Nahashimi Yaacob
author_sort Nahashimi Yaacob
title Success factors of cosmetic entrepreneurs in Malaysia : A case study
title_short Success factors of cosmetic entrepreneurs in Malaysia : A case study
title_full Success factors of cosmetic entrepreneurs in Malaysia : A case study
title_fullStr Success factors of cosmetic entrepreneurs in Malaysia : A case study
title_full_unstemmed Success factors of cosmetic entrepreneurs in Malaysia : A case study
title_sort success factors of cosmetic entrepreneurs in malaysia : a case study
publishDate 2015
url http://discol.umk.edu.my/id/eprint/99/
_version_ 1763302813512761344
score 13.211869

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