Success factors of cosmetic entrepreneurs in Malaysia : A case study
This paper use qualitative case study to analyse and examine the success factors of cosmetics entrepreneur in Malaysia. A case study to explore in depth three entrepreneurs that has been success in the industry. The success is based on four criteria which are brand recognition, survival years, growt...
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| Format: | MBA/DBA Final Project Report |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/99/ |
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| Summary: | This paper use qualitative case study to analyse and examine the success factors of cosmetics entrepreneur in Malaysia. A case study to explore in depth three entrepreneurs that has been success in the industry. The success is based on four criteria which are brand recognition, survival years, growth in sales turnover and profit margin and popularity on social media. |
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