Success factors of cosmetic entrepreneurs in Malaysia : A case study
This paper use qualitative case study to analyse and examine the success factors of cosmetics entrepreneur in Malaysia. A case study to explore in depth three entrepreneurs that has been success in the industry. The success is based on four criteria which are brand recognition, survival years, growt...
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| Format: | MBA/DBA Final Project Report |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/99/ |
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