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Understanding the intention to purchase halal cosmetic products among consumers

Abstract: Malaysia is being targeted by manufacturers not only as one of the fastest economic growth but also it comprises of 65 percent of Muslim adherents or around 19 million of Muslims. There is a current trend in the global industry of cosmetics upon the existence of Halal cosmetics products. M...

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Main Authors: Noreen Noor Abd Aziz, Eta Wahab, Nurul Ashykin Abd Aziz, Nurul Aien Abd. Aziz
Format: Conference or Workshop Item
Language:English
Published: 2014
Online Access:http://discol.umk.edu.my/id/eprint/9119/1/Conference%201.docx.pdf
http://discol.umk.edu.my/id/eprint/9119/
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spelling my.umk.eprints.91192022-05-23T12:09:10Z http://discol.umk.edu.my/id/eprint/9119/ Understanding the intention to purchase halal cosmetic products among consumers Noreen Noor Abd Aziz Eta Wahab Nurul Ashykin Abd Aziz Nurul Aien Abd. Aziz Abstract: Malaysia is being targeted by manufacturers not only as one of the fastest economic growth but also it comprises of 65 percent of Muslim adherents or around 19 million of Muslims. There is a current trend in the global industry of cosmetics upon the existence of Halal cosmetics products. Most of the users are conscious of the ingredients in the manufacturing of cosmetic products. As the market grows rapidly, cosmetics manufactures have eagerness to dominate the market and come out with a variety of products in order to pursue and satisfy customer simultaneously. Thus, the objective of this paper is to propose a new conceptual framework for halal cosmetics products. This paper identifies the antecedent factors that influence the intention to purchase halal cosmetics products among consumers. Knowledge, purity and safety have also been found to influence the customers to buy halal cosmetics products. The findings indicate that there is relationship between independent variables (attitude, subjective norm, perceived behavioral control, knowledge, purity and safety) and dependent variable i.e, intention. Safety has been identified as the main factor that influences the intention to purchase halal cosmetics products. 2014 Conference or Workshop Item NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/9119/1/Conference%201.docx.pdf Noreen Noor Abd Aziz and Eta Wahab and Nurul Ashykin Abd Aziz and Nurul Aien Abd. Aziz (2014) Understanding the intention to purchase halal cosmetic products among consumers. In: 3rd International Seminar on Entrepreneurship and Business (ISEB 2014), 14 Disember 2014, Hotel Perdana, Kota Bharu, Kelantan. (Unpublished)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Abstract: Malaysia is being targeted by manufacturers not only as one of the fastest economic growth but also it comprises of 65 percent of Muslim adherents or around 19 million of Muslims. There is a current trend in the global industry of cosmetics upon the existence of Halal cosmetics products. Most of the users are conscious of the ingredients in the manufacturing of cosmetic products. As the market grows rapidly, cosmetics manufactures have eagerness to dominate the market and come out with a variety of products in order to pursue and satisfy customer simultaneously. Thus, the objective of this paper is to propose a new conceptual framework for halal cosmetics products. This paper identifies the antecedent factors that influence the intention to purchase halal cosmetics products among consumers. Knowledge, purity and safety have also been found to influence the customers to buy halal cosmetics products. The findings indicate that there is relationship between independent variables (attitude, subjective norm, perceived behavioral control, knowledge, purity and safety) and dependent variable i.e, intention. Safety has been identified as the main factor that influences the intention to purchase halal cosmetics products.
format Conference or Workshop Item
author Noreen Noor Abd Aziz
Eta Wahab
Nurul Ashykin Abd Aziz
Nurul Aien Abd. Aziz
spellingShingle Noreen Noor Abd Aziz
Eta Wahab
Nurul Ashykin Abd Aziz
Nurul Aien Abd. Aziz
Understanding the intention to purchase halal cosmetic products among consumers
author_facet Noreen Noor Abd Aziz
Eta Wahab
Nurul Ashykin Abd Aziz
Nurul Aien Abd. Aziz
author_sort Noreen Noor Abd Aziz
title Understanding the intention to purchase halal cosmetic products among consumers
title_short Understanding the intention to purchase halal cosmetic products among consumers
title_full Understanding the intention to purchase halal cosmetic products among consumers
title_fullStr Understanding the intention to purchase halal cosmetic products among consumers
title_full_unstemmed Understanding the intention to purchase halal cosmetic products among consumers
title_sort understanding the intention to purchase halal cosmetic products among consumers
publishDate 2014
url http://discol.umk.edu.my/id/eprint/9119/1/Conference%201.docx.pdf
http://discol.umk.edu.my/id/eprint/9119/
_version_ 1763304061876043776
score 13.211869

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