The factors that influence brand loyalty in electronic gadget among young consumer

The purpose of this research is to measure the relationship of the factor that influenced young consumer to be loyal with one brand towards electronic gadget. The main objective for this research is to identify the factor that influenced brand loyalty among young consumer towards electronic gadget....

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Bibliographic Details
Main Authors: Ellzira Rugu, Lailatul Maqfirah Subaweh, Maizura Abdul Ghafar, Mohamad Shahli Mohd Saman
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/6796/
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