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The factors that influence brand loyalty in electronic gadget among young consumer

The purpose of this research is to measure the relationship of the factor that influenced young consumer to be loyal with one brand towards electronic gadget. The main objective for this research is to identify the factor that influenced brand loyalty among young consumer towards electronic gadget....

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Main Authors: Ellzira Rugu, Lailatul Maqfirah Subaweh, Maizura Abdul Ghafar, Mohamad Shahli Mohd Saman
Format: Undergraduate Final Project Report
Published: 2016
Online Access:http://discol.umk.edu.my/id/eprint/6796/
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spelling my.umk.eprints.67962022-05-23T08:49:24Z http://discol.umk.edu.my/id/eprint/6796/ The factors that influence brand loyalty in electronic gadget among young consumer Ellzira Rugu Lailatul Maqfirah Subaweh Maizura Abdul Ghafar Mohamad Shahli Mohd Saman The purpose of this research is to measure the relationship of the factor that influenced young consumer to be loyal with one brand towards electronic gadget. The main objective for this research is to identify the factor that influenced brand loyalty among young consumer towards electronic gadget. The respondent of this research is Malaysian consumer which is covered in Pengkalan Chepa, Kelantan only. To ensure researchers achieve their target, researchers focus on University Malaysia Kelantan students and also local resident. This is because the researchers predict that most of this respondent are knowledgeable, has experienced about brand loyalty and understand about the factor that can influenced them. Descriptive analysis, reliability, correlation and multiple regressions is done to test the hypothesis. It is discovered the quality, trust and satisfaction is the major factor influence brand loyalty among young consumer towards electronic gadget. 400 questionnaires were distributed to young consumer for this research. Data collected was analysed using Statistical Package for Social Science (SPSS) version 24.0. From the findings, there were positive and significant relationship between quality, trust and satisfaction with brand loyalty among young consumer. This shows that quality, trust and satisfaction are most important factor in determining the young consumer loyalty towards electronic gadget brand. Future researchers could discover the reason for those factors becoming the leading factor in determining the young consumer loyalty towards electronic gadget brand. Lastly, discussion on findings, implications, limitations, recommendation and conclusions also included in this report. 2016 Undergraduate Final Project Report NonPeerReviewed Ellzira Rugu and Lailatul Maqfirah Subaweh and Maizura Abdul Ghafar and Mohamad Shahli Mohd Saman (2016) The factors that influence brand loyalty in electronic gadget among young consumer. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description The purpose of this research is to measure the relationship of the factor that influenced young consumer to be loyal with one brand towards electronic gadget. The main objective for this research is to identify the factor that influenced brand loyalty among young consumer towards electronic gadget. The respondent of this research is Malaysian consumer which is covered in Pengkalan Chepa, Kelantan only. To ensure researchers achieve their target, researchers focus on University Malaysia Kelantan students and also local resident. This is because the researchers predict that most of this respondent are knowledgeable, has experienced about brand loyalty and understand about the factor that can influenced them. Descriptive analysis, reliability, correlation and multiple regressions is done to test the hypothesis. It is discovered the quality, trust and satisfaction is the major factor influence brand loyalty among young consumer towards electronic gadget. 400 questionnaires were distributed to young consumer for this research. Data collected was analysed using Statistical Package for Social Science (SPSS) version 24.0. From the findings, there were positive and significant relationship between quality, trust and satisfaction with brand loyalty among young consumer. This shows that quality, trust and satisfaction are most important factor in determining the young consumer loyalty towards electronic gadget brand. Future researchers could discover the reason for those factors becoming the leading factor in determining the young consumer loyalty towards electronic gadget brand. Lastly, discussion on findings, implications, limitations, recommendation and conclusions also included in this report.
format Undergraduate Final Project Report
author Ellzira Rugu
Lailatul Maqfirah Subaweh
Maizura Abdul Ghafar
Mohamad Shahli Mohd Saman
spellingShingle Ellzira Rugu
Lailatul Maqfirah Subaweh
Maizura Abdul Ghafar
Mohamad Shahli Mohd Saman
The factors that influence brand loyalty in electronic gadget among young consumer
author_facet Ellzira Rugu
Lailatul Maqfirah Subaweh
Maizura Abdul Ghafar
Mohamad Shahli Mohd Saman
author_sort Ellzira Rugu
title The factors that influence brand loyalty in electronic gadget among young consumer
title_short The factors that influence brand loyalty in electronic gadget among young consumer
title_full The factors that influence brand loyalty in electronic gadget among young consumer
title_fullStr The factors that influence brand loyalty in electronic gadget among young consumer
title_full_unstemmed The factors that influence brand loyalty in electronic gadget among young consumer
title_sort factors that influence brand loyalty in electronic gadget among young consumer
publishDate 2016
url http://discol.umk.edu.my/id/eprint/6796/
_version_ 1763303748429414400
score 13.211869

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