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A study on attitude of Universiti Malaysia Kelantan students on choosing online shopping and offline shopping

Online shopping has become a trend in Malaysia over the years, people find it convenient and easy compared to offline shopping. It is because consumer can easilyfind merchant, product and product information by browsing the web, reducing search cost and greater time-saving. However, there are many f...

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Main Authors: Samsudin, Azlin, Kau, Hui Lin, Lim, Soo Pin, Karin, Muhammad Fadhli
Format: Undergraduate Final Project Report
Published: 2015
Online Access:http://discol.umk.edu.my/id/eprint/6513/
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spelling my.umk.eprints.65132022-05-23T08:47:41Z http://discol.umk.edu.my/id/eprint/6513/ A study on attitude of Universiti Malaysia Kelantan students on choosing online shopping and offline shopping Samsudin, Azlin Kau, Hui Lin Lim, Soo Pin Karin, Muhammad Fadhli Online shopping has become a trend in Malaysia over the years, people find it convenient and easy compared to offline shopping. It is because consumer can easilyfind merchant, product and product information by browsing the web, reducing search cost and greater time-saving. However, there are many factor will be affect the consumer on choosing which shopping method to do their favorite purchase. Different people have experienced different shopping experiences, some of them would choose online purchase but because of the misuse or spreading privacy information could happen while provide to the irresponsible sellers or choosing offline shopping is more preferable because of they could touch or try the samples, but there still some issue can be debating on. The purpose of this study will be to examine the influence of UMK students purchasing behaviour towards cgoosing online or offline shopping. The determinant factors are composed of motivation, product attributes and security dimensions. A questionnaire survey on the students of UNiversiti Malaysia Kelantan at City Campus Pengkalan Chepa, Kelantan was conducted and 150 sample wereanalysed. Research result show that motivation, product attributes and security factors have significantly positive influences on the attitude on choosing online shopping and offline shopping at the campus. Practical implications and opportunities of research findings are discussed for futured research 2015 Undergraduate Final Project Report NonPeerReviewed Samsudin, Azlin and Kau, Hui Lin and Lim, Soo Pin and Karin, Muhammad Fadhli (2015) A study on attitude of Universiti Malaysia Kelantan students on choosing online shopping and offline shopping. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business.
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
description Online shopping has become a trend in Malaysia over the years, people find it convenient and easy compared to offline shopping. It is because consumer can easilyfind merchant, product and product information by browsing the web, reducing search cost and greater time-saving. However, there are many factor will be affect the consumer on choosing which shopping method to do their favorite purchase. Different people have experienced different shopping experiences, some of them would choose online purchase but because of the misuse or spreading privacy information could happen while provide to the irresponsible sellers or choosing offline shopping is more preferable because of they could touch or try the samples, but there still some issue can be debating on. The purpose of this study will be to examine the influence of UMK students purchasing behaviour towards cgoosing online or offline shopping. The determinant factors are composed of motivation, product attributes and security dimensions. A questionnaire survey on the students of UNiversiti Malaysia Kelantan at City Campus Pengkalan Chepa, Kelantan was conducted and 150 sample wereanalysed. Research result show that motivation, product attributes and security factors have significantly positive influences on the attitude on choosing online shopping and offline shopping at the campus. Practical implications and opportunities of research findings are discussed for futured research
format Undergraduate Final Project Report
author Samsudin, Azlin
Kau, Hui Lin
Lim, Soo Pin
Karin, Muhammad Fadhli
spellingShingle Samsudin, Azlin
Kau, Hui Lin
Lim, Soo Pin
Karin, Muhammad Fadhli
A study on attitude of Universiti Malaysia Kelantan students on choosing online shopping and offline shopping
author_facet Samsudin, Azlin
Kau, Hui Lin
Lim, Soo Pin
Karin, Muhammad Fadhli
author_sort Samsudin, Azlin
title A study on attitude of Universiti Malaysia Kelantan students on choosing online shopping and offline shopping
title_short A study on attitude of Universiti Malaysia Kelantan students on choosing online shopping and offline shopping
title_full A study on attitude of Universiti Malaysia Kelantan students on choosing online shopping and offline shopping
title_fullStr A study on attitude of Universiti Malaysia Kelantan students on choosing online shopping and offline shopping
title_full_unstemmed A study on attitude of Universiti Malaysia Kelantan students on choosing online shopping and offline shopping
title_sort study on attitude of universiti malaysia kelantan students on choosing online shopping and offline shopping
publishDate 2015
url http://discol.umk.edu.my/id/eprint/6513/
_version_ 1763303707656585216
score 13.211869

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