A study on attitude of Universiti Malaysia Kelantan students on choosing online shopping and offline shopping
Online shopping has become a trend in Malaysia over the years, people find it convenient and easy compared to offline shopping. It is because consumer can easilyfind merchant, product and product information by browsing the web, reducing search cost and greater time-saving. However, there are many f...
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| Main Authors: | , , , |
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| Format: | Undergraduate Final Project Report |
| Published: |
2015
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| Online Access: | http://discol.umk.edu.my/id/eprint/6513/ |
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| Summary: | Online shopping has become a trend in Malaysia over the years, people find it convenient and easy compared to offline shopping. It is because consumer can easilyfind merchant, product and product information by browsing the web, reducing search cost and greater time-saving. However, there are many factor will be affect the consumer on choosing which shopping method to do their favorite purchase. Different people have experienced different shopping experiences, some of them would choose online purchase but because of the misuse or spreading privacy information could happen while provide to the irresponsible sellers or choosing offline shopping is more preferable because of they could touch or try the samples, but there still some issue can be debating on. The purpose of this study will be to examine the influence of UMK students purchasing behaviour towards cgoosing online or offline shopping. The determinant factors are composed of motivation, product attributes and security dimensions. A questionnaire survey on the students of UNiversiti Malaysia Kelantan at City Campus Pengkalan Chepa, Kelantan was conducted and 150 sample wereanalysed. Research result show that motivation, product attributes and security factors have significantly positive influences on the attitude on choosing online shopping and offline shopping at the campus. Practical implications and opportunities of research findings are discussed for futured research |
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