The impact of marketing mix concept towards consumer behavior of fast food restaurant: UMK Students
Fast food is a worldwide phenomenon which is having expanded globally in recent years. The fast food restaurant is a highly competitive business due to high demand by the fast food consumer nowadays. Fast food outlets also have become popular with consumers for several reasons. In order to be succes...
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| Format: | Undergraduate Final Project Report |
| Published: |
2012
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| Online Access: | http://discol.umk.edu.my/id/eprint/5424/ |
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