Impact of marketing mix elements on consumer buying behavior toward sport products / Mohamad Hafizuddin Mat Hussin

The purpose of this research is to examine the impact of marketing mix elements influencing consumer buying behavior towards sport products. The quantitative research method will be applied in this study. The sample of this study was community in Seremban. The total respondents will comprise of 429...

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Bibliographic Details
Main Author: Mat Hussin, Mohamad Hafizuddin
Format: Student Project
Language:English
Published: 2018
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/45945/1/45945.pdf
http://ir.uitm.edu.my/id/eprint/45945/
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