Aligning business, ict, and marketing strategies towards SME sustainable recovery in the new normal (Case study of Abuela Abuelo Printing)
Economic and political uncertainty throughout the world, the post COVID-19 recovery challenges, the rapid growth of Information, Communication and Technology (ICT) and its new digital trends requires an entrepreneur to have sufficient knowledge and information, planning and organisational skills to...
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| Format: | MBA/DBA Final Project Report |
| Language: | English |
| Published: |
2023
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| Online Access: | http://discol.umk.edu.my/id/eprint/13682/1/Siti%20Suhaila.pdf http://discol.umk.edu.my/id/eprint/13682/ |
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