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Aligning business, ict, and marketing strategies towards SME sustainable recovery in the new normal (Case study of Abuela Abuelo Printing)

Economic and political uncertainty throughout the world, the post COVID-19 recovery challenges, the rapid growth of Information, Communication and Technology (ICT) and its new digital trends requires an entrepreneur to have sufficient knowledge and information, planning and organisational skills to...

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Main Author: Siti Suhaila Mohd Nawi
Format: MBA/DBA Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13682/1/Siti%20Suhaila.pdf
http://discol.umk.edu.my/id/eprint/13682/
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spelling my.umk.eprints.136822023-12-17T07:08:10Z http://discol.umk.edu.my/id/eprint/13682/ Aligning business, ict, and marketing strategies towards SME sustainable recovery in the new normal (Case study of Abuela Abuelo Printing) Siti Suhaila Mohd Nawi Economic and political uncertainty throughout the world, the post COVID-19 recovery challenges, the rapid growth of Information, Communication and Technology (ICT) and its new digital trends requires an entrepreneur to have sufficient knowledge and information, planning and organisational skills to build a strong business structure, work efficiently and effectively, and be competitive toward the sustainability of the company. This change has contributed to the change of human behaviour especially managing self-satisfaction and making decision in buying products and services. This attribute has triggered more challenges to Micro, Small and Medium Entrepreneur (MSMEs) to step forward, regrow the business, or strive for recovery, like driving eCommerce and e-Payments to become more popular and competitive in the marketplace. MSMEs should also react to enhance the competitive advantages and technology adaptation to simplify business processes and improve operational efficiency and company’s performance. Thus, this case study is to examine company’s reaction towards the recovery period of COVID-19 pandemic, to identify the changes in business process and marketing occurred in MSMEs due to the adoption of ICT and the emergence of digital technology, towards the growth of enterprises and company’s performance, to identify the intersect component that overlapping in the business, marketing and business perspective in the three-circle model and to give recommendation towards the company’s improvement for t-shirt printing company, in the case of Abuela Abuelo Printing company in the future. 2023 MBA/DBA Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13682/1/Siti%20Suhaila.pdf Siti Suhaila Mohd Nawi (2023) Aligning business, ict, and marketing strategies towards SME sustainable recovery in the new normal (Case study of Abuela Abuelo Printing). Masters thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description Economic and political uncertainty throughout the world, the post COVID-19 recovery challenges, the rapid growth of Information, Communication and Technology (ICT) and its new digital trends requires an entrepreneur to have sufficient knowledge and information, planning and organisational skills to build a strong business structure, work efficiently and effectively, and be competitive toward the sustainability of the company. This change has contributed to the change of human behaviour especially managing self-satisfaction and making decision in buying products and services. This attribute has triggered more challenges to Micro, Small and Medium Entrepreneur (MSMEs) to step forward, regrow the business, or strive for recovery, like driving eCommerce and e-Payments to become more popular and competitive in the marketplace. MSMEs should also react to enhance the competitive advantages and technology adaptation to simplify business processes and improve operational efficiency and company’s performance. Thus, this case study is to examine company’s reaction towards the recovery period of COVID-19 pandemic, to identify the changes in business process and marketing occurred in MSMEs due to the adoption of ICT and the emergence of digital technology, towards the growth of enterprises and company’s performance, to identify the intersect component that overlapping in the business, marketing and business perspective in the three-circle model and to give recommendation towards the company’s improvement for t-shirt printing company, in the case of Abuela Abuelo Printing company in the future.
format MBA/DBA Final Project Report
author Siti Suhaila Mohd Nawi
spellingShingle Siti Suhaila Mohd Nawi
Aligning business, ict, and marketing strategies towards SME sustainable recovery in the new normal (Case study of Abuela Abuelo Printing)
author_facet Siti Suhaila Mohd Nawi
author_sort Siti Suhaila Mohd Nawi
title Aligning business, ict, and marketing strategies towards SME sustainable recovery in the new normal (Case study of Abuela Abuelo Printing)
title_short Aligning business, ict, and marketing strategies towards SME sustainable recovery in the new normal (Case study of Abuela Abuelo Printing)
title_full Aligning business, ict, and marketing strategies towards SME sustainable recovery in the new normal (Case study of Abuela Abuelo Printing)
title_fullStr Aligning business, ict, and marketing strategies towards SME sustainable recovery in the new normal (Case study of Abuela Abuelo Printing)
title_full_unstemmed Aligning business, ict, and marketing strategies towards SME sustainable recovery in the new normal (Case study of Abuela Abuelo Printing)
title_sort aligning business, ict, and marketing strategies towards sme sustainable recovery in the new normal (case study of abuela abuelo printing)
publishDate 2023
url http://discol.umk.edu.my/id/eprint/13682/1/Siti%20Suhaila.pdf
http://discol.umk.edu.my/id/eprint/13682/
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score 13.211869

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