Aligning business, ict, and marketing strategies towards SME sustainable recovery in the new normal (Case study of Abuela Abuelo Printing)

Economic and political uncertainty throughout the world, the post COVID-19 recovery challenges, the rapid growth of Information, Communication and Technology (ICT) and its new digital trends requires an entrepreneur to have sufficient knowledge and information, planning and organisational skills to...

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Bibliographic Details
Main Author: Siti Suhaila Mohd Nawi
Format: MBA/DBA Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13682/1/Siti%20Suhaila.pdf
http://discol.umk.edu.my/id/eprint/13682/
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