Factor Affecting Towards Hyper-Personalization Through Digital Clienteling Among Malaysian Online Users

The purpose of this proposal study is to identify the relationship between digital clienteling and customer adoption for online business in Malaysia. This study also can help us to find the relationship digital clienteling and customer adoption intention for online business in Malaysia. We also dete...

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Bibliographic Details
Main Authors: Alvin Low Zhen Keen, Aeshah Hartini Adnan, Abdul Helmi Razak, Fatimah Fatih Saipul Anuar
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13030/1/SAK1.pdf
http://discol.umk.edu.my/id/eprint/13030/
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