Cover Image

Factor Affecting Towards Hyper-Personalization Through Digital Clienteling Among Malaysian Online Users

The purpose of this proposal study is to identify the relationship between digital clienteling and customer adoption for online business in Malaysia. This study also can help us to find the relationship digital clienteling and customer adoption intention for online business in Malaysia. We also dete...

Full description

Saved in:
Bibliographic Details
Main Authors: Alvin Low Zhen Keen, Aeshah Hartini Adnan, Abdul Helmi Razak, Fatimah Fatih Saipul Anuar
Format: Undergraduate Final Project Report
Language:English
Published: 2023
Online Access:http://discol.umk.edu.my/id/eprint/13030/1/SAK1.pdf
http://discol.umk.edu.my/id/eprint/13030/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.umk.eprints.13030
record_format eprints
spelling my.umk.eprints.130302023-05-17T10:14:30Z http://discol.umk.edu.my/id/eprint/13030/ Factor Affecting Towards Hyper-Personalization Through Digital Clienteling Among Malaysian Online Users Alvin Low Zhen Keen Aeshah Hartini Adnan Abdul Helmi Razak Fatimah Fatih Saipul Anuar The purpose of this proposal study is to identify the relationship between digital clienteling and customer adoption for online business in Malaysia. This study also can help us to find the relationship digital clienteling and customer adoption intention for online business in Malaysia. We also determine to find the relationship between digital clienteling and customer loyalty for online business in Malaysia. The target population that used to identify the interest of researching and analyzing to define this research in detail. The sample size from data respondent is based on demographics factors including age, gender, marital status, state, race and also what business they choose for their online business, and we also collect the data about their consumer who buy their product to determine their marketing campaign effectiveness, customer intention to buy their product and the customer loyalty toward certain kind of product. For example, between a certain famous brand of toothpaste product like Darlie and Colgate. Which one the consumer prefer more, is the marketing campaign that they do effective and did customer change their toothpaste product brand regularly. The sample size can be generally represented by the variables of n while population variable of N. this research will be carried using the survey Google form to create the data from respondent. This study considered focused for Malaysia citizen. The duration to focus and end this study is in 6 months while in this semester 7. The respondent will be given the same type of questionnaire such as types of Likert Scales question for them to answer their survey for this research. Likert Scale research that we use is important instrument to measure the relationship between digital clienteling with marketing campaign, customer adoption intention and customer loyalty for online business in Malaysia. The study will employ quantitative data to achieve this goal. 2023-01-20 Undergraduate Final Project Report NonPeerReviewed text en http://discol.umk.edu.my/id/eprint/13030/1/SAK1.pdf Alvin Low Zhen Keen and Aeshah Hartini Adnan and Abdul Helmi Razak and Fatimah Fatih Saipul Anuar (2023) Factor Affecting Towards Hyper-Personalization Through Digital Clienteling Among Malaysian Online Users. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)
institution Universiti Malaysia Kelantan
building Perpustakaan Universiti Malaysia Kelantan
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Kelantan
content_source UMK Institutional Repository
url_provider http://umkeprints.umk.edu.my/
language English
description The purpose of this proposal study is to identify the relationship between digital clienteling and customer adoption for online business in Malaysia. This study also can help us to find the relationship digital clienteling and customer adoption intention for online business in Malaysia. We also determine to find the relationship between digital clienteling and customer loyalty for online business in Malaysia. The target population that used to identify the interest of researching and analyzing to define this research in detail. The sample size from data respondent is based on demographics factors including age, gender, marital status, state, race and also what business they choose for their online business, and we also collect the data about their consumer who buy their product to determine their marketing campaign effectiveness, customer intention to buy their product and the customer loyalty toward certain kind of product. For example, between a certain famous brand of toothpaste product like Darlie and Colgate. Which one the consumer prefer more, is the marketing campaign that they do effective and did customer change their toothpaste product brand regularly. The sample size can be generally represented by the variables of n while population variable of N. this research will be carried using the survey Google form to create the data from respondent. This study considered focused for Malaysia citizen. The duration to focus and end this study is in 6 months while in this semester 7. The respondent will be given the same type of questionnaire such as types of Likert Scales question for them to answer their survey for this research. Likert Scale research that we use is important instrument to measure the relationship between digital clienteling with marketing campaign, customer adoption intention and customer loyalty for online business in Malaysia. The study will employ quantitative data to achieve this goal.
format Undergraduate Final Project Report
author Alvin Low Zhen Keen
Aeshah Hartini Adnan
Abdul Helmi Razak
Fatimah Fatih Saipul Anuar
spellingShingle Alvin Low Zhen Keen
Aeshah Hartini Adnan
Abdul Helmi Razak
Fatimah Fatih Saipul Anuar
Factor Affecting Towards Hyper-Personalization Through Digital Clienteling Among Malaysian Online Users
author_facet Alvin Low Zhen Keen
Aeshah Hartini Adnan
Abdul Helmi Razak
Fatimah Fatih Saipul Anuar
author_sort Alvin Low Zhen Keen
title Factor Affecting Towards Hyper-Personalization Through Digital Clienteling Among Malaysian Online Users
title_short Factor Affecting Towards Hyper-Personalization Through Digital Clienteling Among Malaysian Online Users
title_full Factor Affecting Towards Hyper-Personalization Through Digital Clienteling Among Malaysian Online Users
title_fullStr Factor Affecting Towards Hyper-Personalization Through Digital Clienteling Among Malaysian Online Users
title_full_unstemmed Factor Affecting Towards Hyper-Personalization Through Digital Clienteling Among Malaysian Online Users
title_sort factor affecting towards hyper-personalization through digital clienteling among malaysian online users
publishDate 2023
url http://discol.umk.edu.my/id/eprint/13030/1/SAK1.pdf
http://discol.umk.edu.my/id/eprint/13030/
_version_ 1768013565939154944
score 13.211869

Similar Items