Factor Affecting Towards Hyper-Personalization Through Digital Clienteling Among Malaysian Online Users
The purpose of this proposal study is to identify the relationship between digital clienteling and customer adoption for online business in Malaysia. This study also can help us to find the relationship digital clienteling and customer adoption intention for online business in Malaysia. We also dete...
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Main Authors: | Alvin Low Zhen Keen, Aeshah Hartini Adnan, Abdul Helmi Razak, Fatimah Fatih Saipul Anuar |
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Format: | Undergraduate Final Project Report |
Language: | English |
Published: |
2023
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Online Access: | http://discol.umk.edu.my/id/eprint/13030/1/SAK1.pdf http://discol.umk.edu.my/id/eprint/13030/ |
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