How does the digital innovation process unfold in practice? A novel third-generation and empirical-based need-solution pairing model
Purpose There is a lack of empirical-based models derived from practice to explain the digital innovation process. The authors investigate how the digital innovation process unfolds in practice. Design/methodology/approach The authors undertake an exploratory and phenomenological study of 21 Malaysi...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Ltd
2023
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/39620/ |
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