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How does the digital innovation process unfold in practice? A novel third-generation and empirical-based need-solution pairing model

Purpose There is a lack of empirical-based models derived from practice to explain the digital innovation process. The authors investigate how the digital innovation process unfolds in practice. Design/methodology/approach The authors undertake an exploratory and phenomenological study of 21 Malaysi...

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Main Authors:	Allataifeh, Haneen, Moghavvemi, Sedigheh, Peerally, Jahan Ara
Format:	Article
Published:	Emerald Group Publishing Ltd 2023
Subjects:	Business QA75 Electronic computers. Computer science T Technology (General)
Online Access:	http://eprints.um.edu.my/39620/
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id	my.um.eprints.39620
record_format	eprints
spelling	my.um.eprints.396202024-11-27T06:34:12Z http://eprints.um.edu.my/39620/ How does the digital innovation process unfold in practice? A novel third-generation and empirical-based need-solution pairing model Allataifeh, Haneen Moghavvemi, Sedigheh Peerally, Jahan Ara Business QA75 Electronic computers. Computer science T Technology (General) Purpose There is a lack of empirical-based models derived from practice to explain the digital innovation process. The authors investigate how the digital innovation process unfolds in practice. Design/methodology/approach The authors undertake an exploratory and phenomenological study of 21 Malaysian small and medium enterprises (SMEs) in the information and communication technology (ICT) sector. Findings The findings show that the delineation between digital innovation process and outcome is blurred in practice, due to the process' iterative nature. Under this process, customers' role has changed from being passive receivers of innovative products to active reviewers, testers, influential decision-makers, initiators and co-creators at different review points in the innovation process. Enterprises' role has expanded from being the initiator of the innovation process to being a cogitative actor by seeking and absorbing knowledge from customer reviews into the digital innovation process. Market analysis is often the initiator of the digital innovation process, and the findings shed light on the underlying causative mechanisms of the initiation stage, which are understudied and not well understood in the existing literature. Originality/value The study contributes to academic knowledge by answering scholars' call for developing third-generation practice-based innovation models, which accounts for enterprises' context-specificities and internal and external environments, and for exploring the suitability of the need-solution fit approach for the digital innovation process. Such models have only been conceptually advocated in the literature. The study also informs practitioners on the organizational and operational activities involved in managing and strategizing for the digital innovation process. Emerald Group Publishing Ltd 2023-04 Article PeerReviewed Allataifeh, Haneen and Moghavvemi, Sedigheh and Peerally, Jahan Ara (2023) How does the digital innovation process unfold in practice? A novel third-generation and empirical-based need-solution pairing model. European Journal Of Innovation Management, 26 (3). pp. 730-754. ISSN 1460-1060, DOI https://doi.org/10.1108/EJIM-05-2021-0270 <https://doi.org/10.1108/EJIM-05-2021-0270>. 10.1108/EJIM-05-2021-0270
institution	Universiti Malaya
building	UM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Malaya
content_source	UM Research Repository
url_provider	http://eprints.um.edu.my/
topic	Business QA75 Electronic computers. Computer science T Technology (General)
spellingShingle	Business QA75 Electronic computers. Computer science T Technology (General) Allataifeh, Haneen Moghavvemi, Sedigheh Peerally, Jahan Ara How does the digital innovation process unfold in practice? A novel third-generation and empirical-based need-solution pairing model
description	Purpose There is a lack of empirical-based models derived from practice to explain the digital innovation process. The authors investigate how the digital innovation process unfolds in practice. Design/methodology/approach The authors undertake an exploratory and phenomenological study of 21 Malaysian small and medium enterprises (SMEs) in the information and communication technology (ICT) sector. Findings The findings show that the delineation between digital innovation process and outcome is blurred in practice, due to the process' iterative nature. Under this process, customers' role has changed from being passive receivers of innovative products to active reviewers, testers, influential decision-makers, initiators and co-creators at different review points in the innovation process. Enterprises' role has expanded from being the initiator of the innovation process to being a cogitative actor by seeking and absorbing knowledge from customer reviews into the digital innovation process. Market analysis is often the initiator of the digital innovation process, and the findings shed light on the underlying causative mechanisms of the initiation stage, which are understudied and not well understood in the existing literature. Originality/value The study contributes to academic knowledge by answering scholars' call for developing third-generation practice-based innovation models, which accounts for enterprises' context-specificities and internal and external environments, and for exploring the suitability of the need-solution fit approach for the digital innovation process. Such models have only been conceptually advocated in the literature. The study also informs practitioners on the organizational and operational activities involved in managing and strategizing for the digital innovation process.
format	Article
author	Allataifeh, Haneen Moghavvemi, Sedigheh Peerally, Jahan Ara
author_facet	Allataifeh, Haneen Moghavvemi, Sedigheh Peerally, Jahan Ara
author_sort	Allataifeh, Haneen
title	How does the digital innovation process unfold in practice? A novel third-generation and empirical-based need-solution pairing model
title_short	How does the digital innovation process unfold in practice? A novel third-generation and empirical-based need-solution pairing model
title_full	How does the digital innovation process unfold in practice? A novel third-generation and empirical-based need-solution pairing model
title_fullStr	How does the digital innovation process unfold in practice? A novel third-generation and empirical-based need-solution pairing model
title_full_unstemmed	How does the digital innovation process unfold in practice? A novel third-generation and empirical-based need-solution pairing model
title_sort	how does the digital innovation process unfold in practice? a novel third-generation and empirical-based need-solution pairing model
publisher	Emerald Group Publishing Ltd
publishDate	2023
url	http://eprints.um.edu.my/39620/
_version_	1817841946281902080
score	13.23648

How does the digital innovation process unfold in practice? A novel third-generation and empirical-based need-solution pairing model

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