How does the digital innovation process unfold in practice? A novel third-generation and empirical-based need-solution pairing model

Purpose There is a lack of empirical-based models derived from practice to explain the digital innovation process. The authors investigate how the digital innovation process unfolds in practice. Design/methodology/approach The authors undertake an exploratory and phenomenological study of 21 Malaysi...

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Bibliographic Details
Main Authors: Allataifeh, Haneen, Moghavvemi, Sedigheh, Peerally, Jahan Ara
Format: Article
Published: Emerald Group Publishing Ltd 2023
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Online Access:http://eprints.um.edu.my/39620/
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