The effect of COVID-19 risk perception on pro-environmental behavior of Chinese consumers: Perspectives from affective event theory
IntroductionCOVID-19 has altered human cognition and changed the cultural values of society. However, there has not been much debate among scholars about whether these above changes have led to an increase in pro-environmental behavior (PEB) of Chinese consumers. MethodsA comprehensive model was dev...
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| Format: | Article |
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Frontiers Media S.A.
2023
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| Online Access: | http://eprints.um.edu.my/38896/ |
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