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The effect of COVID-19 risk perception on pro-environmental behavior of Chinese consumers: Perspectives from affective event theory

IntroductionCOVID-19 has altered human cognition and changed the cultural values of society. However, there has not been much debate among scholars about whether these above changes have led to an increase in pro-environmental behavior (PEB) of Chinese consumers. MethodsA comprehensive model was dev...

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Main Author: Zhou, Shuai
Format: Article
Published: Frontiers Media S.A. 2023
Subjects:
H Social Sciences (General)
HC Economic History and Conditions
Online Access:http://eprints.um.edu.my/38896/
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spelling my.um.eprints.388962024-11-24T02:39:32Z http://eprints.um.edu.my/38896/ The effect of COVID-19 risk perception on pro-environmental behavior of Chinese consumers: Perspectives from affective event theory Zhou, Shuai H Social Sciences (General) HC Economic History and Conditions IntroductionCOVID-19 has altered human cognition and changed the cultural values of society. However, there has not been much debate among scholars about whether these above changes have led to an increase in pro-environmental behavior (PEB) of Chinese consumers. MethodsA comprehensive model was developed based on affective event theory. An online questionnaire was distributed, and 501 usable questionnaires were collected. In addition, two complementary approaches were employed: partial least squares structural equation modeling (PLS-SEM) and necessary condition analysis (NCA). ResultsThe PLS-SEM results showed that COVID-19 risk perception, nostalgia, the awe of nature, and attitude were found to have a positive effect on PEB; and the moderating effect of power distance belief (PD) between nostalgia (NO), attitude (AT) and PEB was confirmed. According to the NCA results, AT and NO are necessary conditions for the PEB of consumers. DiscussionThis study provides deeper insight into the understanding of consumers' pro-environmental behavior in the context of COVID-19 through the combined use of PLS-SEM and NCA. Frontiers Media S.A. 2023-01 Article PeerReviewed Zhou, Shuai (2023) The effect of COVID-19 risk perception on pro-environmental behavior of Chinese consumers: Perspectives from affective event theory. Frontiers in Psychology, 13. ISSN 16641078, DOI https://doi.org/10.3389/fpsyg.2022.1093999 <https://doi.org/10.3389/fpsyg.2022.1093999>. 10.3389/fpsyg.2022.1093999
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic H Social Sciences (General)
HC Economic History and Conditions
spellingShingle H Social Sciences (General)
HC Economic History and Conditions
Zhou, Shuai
The effect of COVID-19 risk perception on pro-environmental behavior of Chinese consumers: Perspectives from affective event theory
description IntroductionCOVID-19 has altered human cognition and changed the cultural values of society. However, there has not been much debate among scholars about whether these above changes have led to an increase in pro-environmental behavior (PEB) of Chinese consumers. MethodsA comprehensive model was developed based on affective event theory. An online questionnaire was distributed, and 501 usable questionnaires were collected. In addition, two complementary approaches were employed: partial least squares structural equation modeling (PLS-SEM) and necessary condition analysis (NCA). ResultsThe PLS-SEM results showed that COVID-19 risk perception, nostalgia, the awe of nature, and attitude were found to have a positive effect on PEB; and the moderating effect of power distance belief (PD) between nostalgia (NO), attitude (AT) and PEB was confirmed. According to the NCA results, AT and NO are necessary conditions for the PEB of consumers. DiscussionThis study provides deeper insight into the understanding of consumers' pro-environmental behavior in the context of COVID-19 through the combined use of PLS-SEM and NCA.
format Article
author Zhou, Shuai
author_facet Zhou, Shuai
author_sort Zhou, Shuai
title The effect of COVID-19 risk perception on pro-environmental behavior of Chinese consumers: Perspectives from affective event theory
title_short The effect of COVID-19 risk perception on pro-environmental behavior of Chinese consumers: Perspectives from affective event theory
title_full The effect of COVID-19 risk perception on pro-environmental behavior of Chinese consumers: Perspectives from affective event theory
title_fullStr The effect of COVID-19 risk perception on pro-environmental behavior of Chinese consumers: Perspectives from affective event theory
title_full_unstemmed The effect of COVID-19 risk perception on pro-environmental behavior of Chinese consumers: Perspectives from affective event theory
title_sort effect of covid-19 risk perception on pro-environmental behavior of chinese consumers: perspectives from affective event theory
publisher Frontiers Media S.A.
publishDate 2023
url http://eprints.um.edu.my/38896/
_version_ 1817841940484325376
score 13.223943

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