How negative anthropomorphic message framing and nostalgia enhance pro-environmental behaviors during the COVID-19 pandemic in China: An SEM-NCA approach
Although extensive research has been conducted on promoting pro-environmental behaviors among consumers, little is known about whether and how negative anthropomorphic message framing (NAMF) and nostalgia affect pro-environmental behavior. To provide a framework for explaining pro-environmental beha...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Frontiers Media
2022
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/41341/ |
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