The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility
This research examine the mediating role of brand credibility between the relationship of hotel attributes and brand attachment that will to lead to post-consumption outcomes. We also examine how hotel attributes contributes to the brand attachment and post-consumption outcomes. Based on the mean-en...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Universiti Malaysia Sarawak
2020
|
| Subjects: | |
| Online Access: | http://eprints.um.edu.my/25240/ http://www.ijbs.unimas.my/images/repository/pdf/Vol21-no1-paper19.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
