The role of brand credibility and brand experience in post-consumption outcomes of hotel choice among Malaysian Muslim consumers / Nadzirah Rosli
This research investigates the importance of hotel attributes in examining Malaysian Muslim tourists' hotel choice. Based on the mean-end chain theory, it explores the relationship among nine constructs; hotel attributes, brand credibility, brand experience, brand attachment and post-consumptio...
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| Format: | Thesis |
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2020
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| Online Access: | http://studentsrepo.um.edu.my/14663/2/Nadzirah.pdf http://studentsrepo.um.edu.my/14663/1/Nadzirah_Rosli.pdf http://studentsrepo.um.edu.my/14663/ |
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