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The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility

This research examine the mediating role of brand credibility between the relationship of hotel attributes and brand attachment that will to lead to post-consumption outcomes. We also examine how hotel attributes contributes to the brand attachment and post-consumption outcomes. Based on the mean-en...

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Main Authors: Rosli, Nadzirah, Che Ha, Norbani, Ghazali, Ezlika Mohd
Format: Article
Published: Universiti Malaysia Sarawak 2020
Subjects:
HD Industries. Land use. Labor
HF Commerce
Online Access:http://eprints.um.edu.my/25240/
http://www.ijbs.unimas.my/images/repository/pdf/Vol21-no1-paper19.pdf
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spelling my.um.eprints.252402020-08-05T01:34:39Z http://eprints.um.edu.my/25240/ The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility Rosli, Nadzirah Che Ha, Norbani Ghazali, Ezlika Mohd HD Industries. Land use. Labor HF Commerce This research examine the mediating role of brand credibility between the relationship of hotel attributes and brand attachment that will to lead to post-consumption outcomes. We also examine how hotel attributes contributes to the brand attachment and post-consumption outcomes. Based on the mean-end chain theory, it explores the relationship among six constructs; hotel attributes, brand credibility, brand attachment and post-consumption outcomes (i.e., satisfaction, revisit intention and word-of-mouth). Partial Least Squares Structural Equation Modelling (PLS-SEM) approach was deployed to validate the research model. The result indicates brand credibility fully mediates the relationship between hotel attributes and brand attachment. Subsequently, brand credibility and brand attachment are found to be significantly linked with post-consumption outcomes. The result offers implications for hotelier and direction for future research. © 2020, Universiti Malaysia Sarawak. All rights reserved. Universiti Malaysia Sarawak 2020 Article PeerReviewed Rosli, Nadzirah and Che Ha, Norbani and Ghazali, Ezlika Mohd (2020) The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility. International Journal of Business and Society, 21 (1). pp. 313-333. ISSN 1511-6670 http://www.ijbs.unimas.my/images/repository/pdf/Vol21-no1-paper19.pdf
institution Universiti Malaya
building UM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaya
content_source UM Research Repository
url_provider http://eprints.um.edu.my/
topic HD Industries. Land use. Labor
HF Commerce
spellingShingle HD Industries. Land use. Labor
HF Commerce
Rosli, Nadzirah
Che Ha, Norbani
Ghazali, Ezlika Mohd
The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility
description This research examine the mediating role of brand credibility between the relationship of hotel attributes and brand attachment that will to lead to post-consumption outcomes. We also examine how hotel attributes contributes to the brand attachment and post-consumption outcomes. Based on the mean-end chain theory, it explores the relationship among six constructs; hotel attributes, brand credibility, brand attachment and post-consumption outcomes (i.e., satisfaction, revisit intention and word-of-mouth). Partial Least Squares Structural Equation Modelling (PLS-SEM) approach was deployed to validate the research model. The result indicates brand credibility fully mediates the relationship between hotel attributes and brand attachment. Subsequently, brand credibility and brand attachment are found to be significantly linked with post-consumption outcomes. The result offers implications for hotelier and direction for future research. © 2020, Universiti Malaysia Sarawak. All rights reserved.
format Article
author Rosli, Nadzirah
Che Ha, Norbani
Ghazali, Ezlika Mohd
author_facet Rosli, Nadzirah
Che Ha, Norbani
Ghazali, Ezlika Mohd
author_sort Rosli, Nadzirah
title The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility
title_short The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility
title_full The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility
title_fullStr The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility
title_full_unstemmed The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility
title_sort influence of hotel attributes on brand attachment and post-consumption outcomes: the mediating effects of brand credibility
publisher Universiti Malaysia Sarawak
publishDate 2020
url http://eprints.um.edu.my/25240/
http://www.ijbs.unimas.my/images/repository/pdf/Vol21-no1-paper19.pdf
_version_ 1680857012180615168
score 13.211869

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