The impact of Hallyu globalization on attitudes and behavior of Malaysians / Muhammad Amirul Asyraaf Roslan, Nurul Amelina Nasharuddin and Masrah Azrifah Azmi Murad

This study investigates how Hallyu culture influences Malaysian attitudes and behaviours, focusing on K-pop, K-dramas, Korean culture, and style. Hallyu, or the Korean Wave, encompasses South Korean music, dramas, fashion, and cuisine, globally. By distributing surveys on social media platforms, the...

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Bibliographic Details
Main Authors: Roslan, Muhammad Amirul Asyraaf, Nasharuddin, Nurul Amelina, Azmi Murad, Masrah Azrifah
Format: Article
Language:English
Published: Faculty of Communication & Media Studies 2024
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/99785/1/99785.pdf
https://ir.uitm.edu.my/id/eprint/99785/
https://myjms.mohe.gov.my/index.php/ejoms
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