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The impact of Hallyu globalization on attitudes and behavior of Malaysians / Muhammad Amirul Asyraaf Roslan, Nurul Amelina Nasharuddin and Masrah Azrifah Azmi Murad

This study investigates how Hallyu culture influences Malaysian attitudes and behaviours, focusing on K-pop, K-dramas, Korean culture, and style. Hallyu, or the Korean Wave, encompasses South Korean music, dramas, fashion, and cuisine, globally. By distributing surveys on social media platforms, the...

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Main Authors: Roslan, Muhammad Amirul Asyraaf, Nasharuddin, Nurul Amelina, Azmi Murad, Masrah Azrifah
Format: Article
Language:English
Published: Faculty of Communication & Media Studies 2024
Subjects:
Social interaction
Online Access:https://ir.uitm.edu.my/id/eprint/99785/1/99785.pdf
https://ir.uitm.edu.my/id/eprint/99785/
https://myjms.mohe.gov.my/index.php/ejoms
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id my.uitm.ir.99785
record_format eprints
spelling my.uitm.ir.997852024-11-02T01:47:11Z https://ir.uitm.edu.my/id/eprint/99785/ The impact of Hallyu globalization on attitudes and behavior of Malaysians / Muhammad Amirul Asyraaf Roslan, Nurul Amelina Nasharuddin and Masrah Azrifah Azmi Murad ejoms Roslan, Muhammad Amirul Asyraaf Nasharuddin, Nurul Amelina Azmi Murad, Masrah Azrifah Social interaction This study investigates how Hallyu culture influences Malaysian attitudes and behaviours, focusing on K-pop, K-dramas, Korean culture, and style. Hallyu, or the Korean Wave, encompasses South Korean music, dramas, fashion, and cuisine, globally. By distributing surveys on social media platforms, the research gathered data from 219 respondents on demographics, Hallyu engagement, and consumption patterns among Malaysians. Results showed a strong preference for K-pop and K-dramas, with streaming platforms being the primary access method. Many respondents also embraced Korean cuisine, fashion, and beauty products influenced by Hallyu. The study highlights Hallyu's significant impact on Malaysian society and culture, emphasising varied engagement levels from digital consumption to active participation in cultural events. Future research could explore specific aspects like K-pop fandom using qualitative methods for deeper insights. Faculty of Communication & Media Studies 2024-07 Article NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/99785/1/99785.pdf The impact of Hallyu globalization on attitudes and behavior of Malaysians / Muhammad Amirul Asyraaf Roslan, Nurul Amelina Nasharuddin and Masrah Azrifah Azmi Murad. (2024) e-Journal of Media and Society (e-JOMS) <https://ir.uitm.edu.my/view/publication/e-Journal_of_Media_and_Society_=28e-JOMS=29/>, 7 (3). pp. 122-145. ISSN 2682-9193 (Submitted) https://myjms.mohe.gov.my/index.php/ejoms
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Social interaction
spellingShingle Social interaction
Roslan, Muhammad Amirul Asyraaf
Nasharuddin, Nurul Amelina
Azmi Murad, Masrah Azrifah
The impact of Hallyu globalization on attitudes and behavior of Malaysians / Muhammad Amirul Asyraaf Roslan, Nurul Amelina Nasharuddin and Masrah Azrifah Azmi Murad
description This study investigates how Hallyu culture influences Malaysian attitudes and behaviours, focusing on K-pop, K-dramas, Korean culture, and style. Hallyu, or the Korean Wave, encompasses South Korean music, dramas, fashion, and cuisine, globally. By distributing surveys on social media platforms, the research gathered data from 219 respondents on demographics, Hallyu engagement, and consumption patterns among Malaysians. Results showed a strong preference for K-pop and K-dramas, with streaming platforms being the primary access method. Many respondents also embraced Korean cuisine, fashion, and beauty products influenced by Hallyu. The study highlights Hallyu's significant impact on Malaysian society and culture, emphasising varied engagement levels from digital consumption to active participation in cultural events. Future research could explore specific aspects like K-pop fandom using qualitative methods for deeper insights.
format Article
author Roslan, Muhammad Amirul Asyraaf
Nasharuddin, Nurul Amelina
Azmi Murad, Masrah Azrifah
author_facet Roslan, Muhammad Amirul Asyraaf
Nasharuddin, Nurul Amelina
Azmi Murad, Masrah Azrifah
author_sort Roslan, Muhammad Amirul Asyraaf
title The impact of Hallyu globalization on attitudes and behavior of Malaysians / Muhammad Amirul Asyraaf Roslan, Nurul Amelina Nasharuddin and Masrah Azrifah Azmi Murad
title_short The impact of Hallyu globalization on attitudes and behavior of Malaysians / Muhammad Amirul Asyraaf Roslan, Nurul Amelina Nasharuddin and Masrah Azrifah Azmi Murad
title_full The impact of Hallyu globalization on attitudes and behavior of Malaysians / Muhammad Amirul Asyraaf Roslan, Nurul Amelina Nasharuddin and Masrah Azrifah Azmi Murad
title_fullStr The impact of Hallyu globalization on attitudes and behavior of Malaysians / Muhammad Amirul Asyraaf Roslan, Nurul Amelina Nasharuddin and Masrah Azrifah Azmi Murad
title_full_unstemmed The impact of Hallyu globalization on attitudes and behavior of Malaysians / Muhammad Amirul Asyraaf Roslan, Nurul Amelina Nasharuddin and Masrah Azrifah Azmi Murad
title_sort impact of hallyu globalization on attitudes and behavior of malaysians / muhammad amirul asyraaf roslan, nurul amelina nasharuddin and masrah azrifah azmi murad
publisher Faculty of Communication & Media Studies
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/99785/1/99785.pdf
https://ir.uitm.edu.my/id/eprint/99785/
https://myjms.mohe.gov.my/index.php/ejoms
_version_ 1814939916250906624
score 13.211869

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