The impact of Hallyu globalization on attitudes and behavior of Malaysians / Muhammad Amirul Asyraaf Roslan, Nurul Amelina Nasharuddin and Masrah Azrifah Azmi Murad
This study investigates how Hallyu culture influences Malaysian attitudes and behaviours, focusing on K-pop, K-dramas, Korean culture, and style. Hallyu, or the Korean Wave, encompasses South Korean music, dramas, fashion, and cuisine, globally. By distributing surveys on social media platforms, the...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Communication & Media Studies
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/99785/1/99785.pdf https://ir.uitm.edu.my/id/eprint/99785/ https://myjms.mohe.gov.my/index.php/ejoms |
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