The influence of 4Ps, marketing mix towards customer satisfaction: a case study of Pasar Bergerak 1 Malaysia in rural area / Nur Syafiqah Musa

Pasar Bergerak 1Malaysia is a new marketing channel that has been introduced by Federal Agriculture Marketing Association (FAMA). One of the rising issues from Pasar Bergerak 1Malaysia is their sales is not achieved FAMA goals. Recent observation has been done to know in depth about the issue relate...

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Bibliographic Details
Main Author: Musa, Nur Syafiqah
Format: Student Project
Language:English
Published: 2016
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/85769/1/85769.pdf
https://ir.uitm.edu.my/id/eprint/85769/
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